Tuesday, August 14, 2018

Honda Associates to Compete in the Rebelle Rally Off-Road Challenge

Honda Associates to Compete in the Rebelle Rally Off-Road Challenge

GRANDVILLE, Mich. -- Two teams of Honda R&D Americas, Inc. (HRA) associates are set to compete in the 2018 Rebelle Rally, an all-woman off-road navigation challenge, beginning on October 11th in Lake Tahoe, CA. The rally will cover a grueling 1,500 off-road miles of desert and mountain terrain in California and Nevada over the course of eight days, which will test the driving and navigation abilities and endurance of the participating teams, as well as the off-road capability and durability of their Honda vehicles.

HRA product planner Ariel Jen learned of the Rebelle Rally while working on a Honda light truck project, and saw the event as an opportunity. "I love to challenge myself and learn new things and the Rebelle Rally seemed like a perfect opportunity to accomplish both goals," said Jen. "It's a way to learn more about the world of off-roading and trucks and further unite women at Honda to accomplish something amazing."

Honda quickly approved HRA's first-ever participation in the rally, as it would provide project members with valuable growth and knowledge in their R&D roles, as well as demonstrate the durability and reliability of Honda light trucks in extreme conditions. 

The rally teams representing Honda consist of two driver/navigator combinations, the "Desert Dreamers" from Torrance, CA comprised of Jen and exterior designer Lili Melikian in a 2019 Honda Pilot, and the "Ridgeline Rebels" from Ohio comprised of engine test engineer Maria Guitar and vehicle safety test engineer Michelle Klein in a 2018 Honda Ridgeline


Honda Associates to Compete in the Rebelle Rally Off-Road Challenge


The vehicles being used by Honda's Rebelle Rally teams will remain mostly stock, save for light modifications specifically for the event like more aggressive off-road tires, skid plates, auxiliary lights, increased ground clearance for the Pilot and other changes essential for carrying off-road equipment such as jacks and an onboard compressor.

The 2019 Honda Pilot, the company's most popular midsized SUV, was refreshed for the new model year with updated styling, standard Honda Sensing safety and driver assistive features, and major connectivity upgrades. The 2018 Ridgeline, the only available unibody midsized pick-up truck, won the North American Truck of the Year in this generation's first year in 2017. Both vehicles being driven in the Rebelle Rally feature Honda's intelligent Variable Torque Management (i-VTM4), which is a torque-vectoring all-wheel-drive system that also includes the Intelligent Traction Management System (ITM) modes of Normal, Snow, Mud, and Sand that allow the driver to select the AWD parameters best suited for the environment.


Honda Associates to Compete in the Rebelle Rally Off-Road Challenge

Debuting in 2016, the Rebelle Rally was the first women's off-road navigation rally raid in the United States and was created by off-road racing veteran Emily Miller to make this style of racing more accessible to women. Designed to blend demanding driving environments with the precise navigation skill required to reach remote checkpoints, the Rebelle Rally creates the ultimate proving ground for both participants and vehicles alike. "I wanted to create an exciting and challenging experience for women that wasn't branded pink," said Miller. "I feel the Rebelle Rally does just that and serves as a badge of honor participants can be proud of."

The Honda teams participating in the 2018 Rebelle Rally are currently preparing for the challenge, which will take place on October 11th and start in Lake Tahoe, CA.

To learn more about the teams and follow their journey, visit the Rebelle Rally website for live tracking, daily updates, and scoring info as well as team bios!

Give Serra Honda Grandville, the #1 Honda Dealer in Michigan in 2017, a call at (877) 236-9113, or visit us at 4260 Kenowa Ave. Grandville, MI 49418, one mile west of RiverTown Mall.

Visit Us Online: SerraHondaGrandville.com

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Monday, August 13, 2018

Brake Safety Awareness Month: Facts About Brakes

Brake Safety Awareness Month: Facts About Brakes

GRANDVILLE, Mich. -- The average vehicle requires about 30,000 parts to build, and of these parts, the braking system is perhaps the most crucial to both yours and your vehicle's safety. August is Brake Safety Awareness Month, and we at Serra Honda Grandville would like to share with you some facts about your brake system that you might not have known!

Additionally, in honor of this important month, we are giving away FREE brake inspections to help ensure that yours are functioning properly!


Brake Safety Awareness Month: Facts About Brakes

Friction brakes are the most common of their kind and consist of a rotating wheel, axle, disc or brake drum along with a non-moving part like a brake pad. The brake pad presses against the rotating part when the brakes are applied, slowing or stopping a moving vehicle.

  • During a typical braking operation, temperatures of braking components can average as much as 662 degrees Fahrenheit!
  • Generally, you should replace your brake pads every 50,000 miles, though depending on a variety of factors like driving habits, location, and climate, you may need to get them replaced sooner.
  • Brake pads have small metal hairs toward the bottom that let the driver know when they're worn down. If you hear a squealing or scraping noise upon braking, get them replaced immediately.
  • If your car begins to shake when braking, this could be a sign of warped rotors. The safest and most cost-effective option is just to have them replaced.

Brake Safety Awareness Month: Facts About Brakes

Standard on most new vehicles since 2012, the antilock braking system (ABS) uses sensors to automatically increase and decrease pressure many times per second, which prevents the wheels from locking up and reduces the amount of time and distance needed to stop the vehicle. ABS works in tandem with the hydraulic brake system, which transfers pressurized brake fluid to the brake lines and braking units to apply pressure to the brakes and slow or stop the vehicle.

  • ABS was invented in Britain in 1958, tested first on motorcycles then used on automobiles in 1966. At first, ABS was too expensive to be used by most automakers, though thanks to advances in computerized braking, has been standard on most new vehicles since 2012.
  • The hydraulic brake system was introduced on the 1920 Duesenberg, an American luxury car. In 1924, it began to be used on mass-produced cars from Chrysler. It is now used on nearly all vehicles today.

During Brake Safety Awareness Month, the service department at Serra Honda Grandville will be giving away FREE brake inspections! Be sure to take advantage of this offer to ensure that your braking system is running at its best, as your brakes are the most important to your safety when it comes to vehicle components!


Give Serra Honda Grandville, the #1 Honda Dealer in Michigan in 2017, a call at (877) 236-9113, or visit us at 4260 Kenowa Ave. Grandville, MI 49418, one mile west of RiverTown Mall.


Visit Us Online: SerraHondaGrandville.com

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Monday, August 6, 2018

Honda Accord and Ridgeline Named APEAL Award Winners by J.D. Power

Honda Accord and Ridgeline Named APEAL Award Winners by J.D. Power

GRANDVILLE, Mich. -- J.D. Power & Associates has added the APEAL Award to both the 2018 Honda Accord and Ridgeline's already long list of recognition. APEAL stands for "Automotive Performance, Execution, and Layout," and winners of the distinguished award are determined by the APEAL Study, which measures the overall appeal of a vehicle based on the feedback of the driver across 77 attributes ranging from comfort and feeling of luxury to the feeling of power.


Honda Accord and Ridgeline Named APEAL Award Winners by J.D. Power


Already having been named the 2018 North American Car of the Year among many other honors, the 2018 Accord features luxury styling inspired by European fastbacks, resulting in a look of constant motion with head-turning class. With multiple engine options, impressive fuel economy, and a surprisingly affordable price tag; the 2018 Honda Accord continues the company's long history of excellence in performance and aesthetic.

The 2018 Honda Ridgeline boasts the distinction of Car and Driver's Best Mid-Sized Pick-Up, designed to fit a variety of lifestyles. With an all-purpose unibody construction and 26 MPG/HWY, the 2018 Ridgeline is remarkably efficient for a pick-up truck. Although, it can certainly hang with the rest in terms of power and capability, featuring a 5,000-pound max towing capacity and available intelligent Variable Torque Management AWD system.

The best part? Both the 2018 Honda Accord and Ridgeline are available at Serra Honda Grandville! Discover why these vehicles have earned all the awards they have for yourself by scheduling a test drive. Should either strike your fancy, our dealership guarantees that you will be financed, and our friendly and knowledgeable team will work to set you up with a payment plan that works for you!

Give Serra Honda Grandville, the #1 Honda Dealer in Michigan in 2017, a call at (877) 236-9113, or visit us at 4260 Kenowa Ave. Grandville, MI 49418, one mile west of RiverTown Mall.

Visit Us Online: SerraHondaGrandville.com

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Back to School: A+ Deals On School Supplies


GRANDVILLE, Mich. -- Let's face it, school is expensive. Whether you're a parent, teacher, or student, the back to school season can put quite the dent in your bank account. A dent upwards of about $1,000 a year on average, according to Forbes, and a big chunk of that is attributed to school supplies. Parents with a lot of kids will know that those backpacks and notebooks add up quick, and the bill just keeps getting longer as they head off to college. However, there is hope.

During the back to school season, keeping updated on the many deals and sales both online and in-stores can save you big year after year. Here are some that we at Serra Honda Grandville give an A+!



1. AMAZON BACK TO SCHOOL

Amazon is already your go-to place for literally everything, and their Back to School shop is no exception. This month they've got rotating deals on all back to school essentials including backpacks, binders, pencils, etc. at some seriously discounted prices, and their College Bookstore has new and used textbooks for less than campus bookstore prices (which can often soar into the thousands). On top of that, students can get a free six-month trial of Amazon Prime as well as half-off the service when it expires.



2. BEST BUY

When students create a My Best Buy account and sign up for Student Deals, they'll be in for some awesome discounts on essential tech supplies like $150 off MacBooks, $100 off Surface tablets, $50 off select iPad Pros, and $100-$150 other models of laptops.




3. OFFICE DEPOT & OFFICEMAX

Until August 25th, Office Depot and OfficeMax are marking down their backpacks and lunch accessories by 25%, in addition to low prices on tons of essential school supplies.


4. WAL-MART

Wal-Mart is known for their crazy discounts, and their Back to School deals are no exception. On top of that, they price match identical items from tons of places.


5. TARGET

Target always has some awesome Back to School deals including crayons for as low as 50 cents and backpacks as low as $14.99. Additionally, they will price match their competitors up to 14 days after purchase.


At Serra Honda Grandville, we love to help our customers get a great deal on essential things like school supplies as much as we love getting them great deals on awesome vehicles! Before the semester begins, why not schedule a service appointment with us to make sure either yours or your student's car is running at its best? We hope you have a fantastic back to school season!

Give Serra Honda Grandville, the #1 Honda Dealer in Michigan in 2017, a call at (877) 236-9113, or visit us at 4260 Kenowa Ave. Grandville, MI 49418, one mile west of RiverTown Mall.

Visit Us Online: SerraHondaGrandville.com

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Tuesday, July 31, 2018

8 Raddest Bromances of All Time


GRANDVILLE, Mich. -- Every guy has his group of buddies, but out of all of them, there's that one guy that's extra special. That guy who's been through everything with you. That guy who knows you better than you know yourself. That guy who makes your girlfriend or wife jealous. That guy who's really not just a guy, but your bro, sharing that awesome, unbreakable bond known as the "bromance." 

Credited to Dave Carnie, editor of the skateboard magazine Big Brother in the 1990s who used the term to describe sort of relationship formed by skaters who spent a lot of time together, the term "bromance" is defined as a "very close but non-romantic relationship between two men." The term didn't enter the mainstream vocabulary until about 2005 when it began to be thrown around Hollywood.

In honor of the International Day of Friendship, here are Serra Honda Grandville's picks for the top 10 raddest bromances of all time!


1. JOHNNY DEPP AND TIM BURTON

With a bromance so strong that it's become an internet meme, the dynamic duo of Johnny Depp and Tim Burton is one that's as right as peanut butter and jelly. Beginning in the early 90s when Depp was cast as the titular character in Burton's dark fantasy-romance Edward Scissorhands, their almost thirty-year friendship and artistic collaboration has produced a total of eight films.

In his memoir, Burton writes of Depp, "What more can I say about him? He is a brother, a friend, my godson's father. He is a unique and brave soul, someone that I would go to the ends of the earth for, and I know, full and well, he would do the same for me."


2. HENRY FORD AND THOMAS EDISON

Meeting at the 1896 convention of the Association of Edison Illuminating Companies, the friendship between Henry Ford and Thomas Edison is one for the history books - and in them as well! As a boy, Ford had idolized the already established inventor Edison, who would later encourage the ambitious engineer to "keep at it," three little words that cemented their lifelong bond.

When Edison died, Ford had requested that Edison's son capture his final exhale in a glass vial, which he did. Ford then kept this vial in his desk for the rest of his day, which he said was meant to "preserve [Edison's] life and breath."


3. BEN AFFLECK AND MATT DAMON

Meeting at the Cambridge Ringe and Latin School and later moving out to Los Angeles to pursue their mutual craft together, the bromance between Ben Affleck and Matt Damon is one of Hollywood's most well-known. They even appeared in their first film together, Good Will Hunting, which went on to be nominated for nine Academy Awards and launched both of their careers.

In 2009, it was revealed they're more than just best friends but also related, with both actors being descendants of a bricklayer who settled in Ipswich, Massachusetts around 1630, making them 10th cousins once removed.


4. FRANK SINATRA AND DEAN MARTIN

The legendary Rat Pack is one of history's most beloved entertainment groups, but the friendship between crooners Frank Sinatra and Dean Martin was really something to sing about. The bromance between these two honey-voiced Italian heartthrobs lasted over four decades, and their unmistakable chemistry on stage made them a powerhouse.

As with any longtime friendship, however, theirs was not without its rough spots. Martin began a downward spiral after the death of his son, which caused him to become withdrawn and borderline reclusive, unlike the party animal Sinatra had known for so many years. A scuffle during their 1988 reunion tour put a strain on their relationship, but they soon reconciled.

When Martin died on Christmas Day in 1995, his devastated best pal was quoted as saying, “Dean has been like the air I breathe, always there, always close by. He was my brother not by blood, but by choice.”


5. SIR IAN MCKELLEN AND SIR PATRICK STEWART

When it comes to friendship goals, few can hold a candle to that of Sir Ian McKellen and Sir Patrick Stewart. Meeting on the set of X-Men in 1999, McKellen and Stewart quickly became friends, despite playing sworn enemies as Magneto and Dr. Charles Xavier, respectively. Since then, these two legends of the stage and screen have maintained an equally legendary bromance, with McKellen even officiating Stewart's wedding in 2013. Nineteen years and still going strong, you can find these two living it up together on social media, where their many adventures are documented.


6. JARED PADALECKI AND JENSEN ACKLES

The close bond that the demon-hunting Winchester Brothers share on the hit television series Supernatural extends beyond the realm of fiction, as actors Jared Padalecki and Jensen Ackles are the best of friends behind the scenes. When the show brought them together in 2005, the connection was instant, and the guys even shared a house for a while and later were groomsmen at each other's weddings. As the stars of the longest-running show in CW/WB history (thirteen and hopefully still counting), Padalecki and Ackles largely credit the success of Supernatural to their off-screen bromance, with Ackles citing how "crucial" it is that lead-actors share personal chemistry in order them to work well together.


7. J.R.R. TOLKIEN AND C.S. LEWIS

In the 20th century, the works of J.R.R. Tolkien and C.S. Lewis dominated the world's imagination with The Lord of the Rings and The Chronicles of Narnia, respectively, translated into more than 39 languages with over 300 million copies printed and later movies that earned more than $6.4 billion combined in the global box office. Even more legendary than their impact on literature, however, was their amazing friendship.

The two met when they were both teachers at Oxford University in 1926, and were actually rivals at first. They soon accepted one another's differences and forged an excellent friendship and explored their mutual love of fantasy tales through their membership of a literary society called the Inklings. Although, they both agreed that while they lived for the genre itself, it lacked entries that they actually wanted to read, so they decided to write their own. And the rest is history.

About a decade after the publication of The Lord of the Rings, Lewis passed away leaving his best friend absolutely heartbroken. Tolkien is quoted saying, "So far I have felt the normal feelings of a man of my age—like an old tree that is losing all its leaves one by one. This feels like an axe-blow near the roots. Very sad that we should have been so separated in the last years, but our time of close communion endured in memory for both of us."


8. NIKOLA TESLA AND MARK TWAIN

Who knew that one of history's most brilliant scientists and an influential literary giant were best friends? Nikola Tesla and Samuel Clemens (known professionally as Mark Twain), first met at a New York social club of which they were both members in 1894. When Tesla was a kid, he suffered from a terrible illness that nearly claimed his life, and claimed that the only thing that got him through this time were the stories penned by Mark Twain. He would later be able to recall this to Twain himself, who was reportedly moved to tears, and the two remained friends ever since.

Amidst the all-out battle between Tesla's alternating current and rival Thomas Edison's direct current in 1895, Twain would help out his friend by volunteering to use his own body as a conductor, which brought more visibility to Tesla and helped to establish him as a force to be reckoned with in the scientific community.

Give Serra Honda Grandville, the #1 Honda Dealer in Michigan in 2017, a call at (877) 236-9113, or visit us at 4260 Kenowa Ave. Grandville, MI 49418, one mile west of RiverTown Mall.

Visit Us Online: SerraHondaGrandville.com

Follow Us on Social Media: FacebookTwitterPinterestGoogle +YouTube

Tuesday, July 24, 2018

2019 Honda Insight Combines Style, Efficiency, and Affordability

2019 Honda Insight Combines Style, Efficiency, and Affordability

GRANDVILLE, Mich. -- The all-new 2019 Honda Insight is now available at Serra Honda Grandville! This sharply-styled, tech-savvy, and highly fuel-efficient hybrid sedan starts at just $22,830 (which excludes the $895 destination and handling charges).

BOLD, REFINED STYLE

Featuring a gracefully sculpted design with bold contours to create a sophisticated aesthetic not typically found on hybrid cars, the 2019 Insight is a cut above the rest in the looks department. Details like LED headlights and stunning alloy wheels give it a distinctive, cutting-edge appearance. In terms of the interior, the 2019 Insight looks just as good inside as it does out, combining sporty design with luxury appointments like soft leather seats and accents with fine double-stitching.

OUTSTANDING PERFORMANCE

With a 1.5-liter, Atkinson-Cycle 4-cylinder engine utilizing an electric motor that delivers an exceptional 151 horsepower, the 2019 Insight boasts outstanding performance as well as renowned hybrid efficiency. The new two-motor hybrid system is capable of sending power to both the wheels and battery when necessary, rivaling the competition with an impressive 55 city/49 highway fuel economy rating.

Another new feature in the form of declaration sensors located on the wheel allows the driver control over regenerative braking, which recharges the battery.

RELIABLE CONNECTIVITY

The 2019 Honda Insight would not be the refined hybrid sedan of the future that it is without the latest entertainment and communication technology. With an available Display Audio touchscreen that offers support for both Apple CarPlay and Android Auto, drivers can be kept updated on phone calls and text messages, as well as engine and battery use. Additionally, the Insight is enabled for the HondaLink app, which allows full access to things like vehicle diagnostics and service scheduling. To top it all off, available mobile hotspot capability offers seamless on-the-go wireless connectivity to the internet.

HONDA SENSING

Standard on the 2019 Insight is Honda Sensing, the most comprehensive suite of safety and driver-assistive technologies in its class. On top of a brand-exclusive ACE body structure designed for enhanced occupant safety in the event of frontal collisions, Honda Sensing brings it home with features like:

  • Collision Mitigation Braking System
  • Road Departure Mitigation
  • Lane Keeping Assist
  • Adaptive Cruise Control
Now that you know more about it, why not schedule a test drive of the all-new 2019 Honda Insight at Serra Honda Grandville? If it strikes your fancy, our knowledgeable and friendly finance department can help set you up with a payment plan that works with your budget. When it comes to ensuring that your new 2019 Insight or your current vehicle is running at its best, our stellar service department can help you with anything you need.


Give Serra Honda Grandville, the #1 Honda Dealer in Michigan in 2017, a call at (877) 236-9113, or visit us at 4260 Kenowa Ave. Grandville, MI 49418, one mile west of RiverTown Mall.

Visit Us Online: SerraHondaGrandville.com

Follow Us on Social Media: FacebookTwitterPinterestGoogle +YouTube

Tuesday, July 17, 2018

National Hot Dog Day: 5 Best Hot Dog Recipes

National Hot Dog Day: 5 Best Hot Dog Recipes

GRANDVILLE, Mich. -- In the United States, hot dogs are a staple of summer cuisine. So much that they have their own holiday! Whether you're catching a baseball game or grilling outside with friends and family, chances are these guys are on the menu. July 18th is National Hot Dog Day, and you'd be surprised at all the interesting dishes you can create! Here are Serra Honda Grandville's picks for the best hot dog recipes!

HISTORY

No one is really sure when the hot dog is invented, but most people agree that they have roots in 13th century Germany, and most likely brought to the United States by German immigrants in the 19th century. As early as the 1860s, there are accounts of street vendors selling hot dogs in buns in New York City. In 1893, the owner of the St. Louis Browns (present-day St. Louis Cardinals) Chris von de Ahe started selling them at baseball games and the amusement park he owned. After they were introduced at the Columbian Exposition in Chicago that same year, their popularity skyrocketed.

As for the name "hot dog," that is widely attributed to dachshunds who were also brought over by the Germans along with the food with which they share a resemblance. This is also reinforced by the fact that the Germans themselves referred to these dogs as "little sausages."


National Hot Dog Day: 5 Best Hot Dog Recipes

1. MAC 'N CHEESE HOT DOGS

Combining two summer cookout favorites, these mac 'n cheese hot dogs are great for adults and kids alike!

Get the recipe from Genius Kitchen.


National Hot Dog Day: 5 Best Hot Dog Recipes

2. VEGAN CORNDOGS

Hot dogs aren't just for carnivores! These vegan corndogs are an A+!

Get the recipe from Genius Kitchen.


National Hot Dog Day: 5 Best Hot Dog Recipes

3. MEXICAN HOT DOGS

Add a cultural twist to your National Hot Dog day!

Get the recipe from Genius Kitchen.


National Hot Dog Day: 5 Best Hot Dog Recipes

4. SOUTHERN-STYLE CHILI DOGS

No list of hot dog recipes is complete with one for chili dogs! Add some kick with this Southern-inspired take!

Get the recipe from Genius Kitchen.


National Hot Dog Day: 5 Best Hot Dog Recipes

5. GREEK STYLE HOT DOGS

The zesty Mediterranean flavor of these hot dogs is a cool twist on a hot summer favorite! Swap out the bun for a pita for a more authentic feel!

Get the recipe from Genius Kitchen

We hope you've found a cool new recipe to try for this National Hot Dog Day! In the meantime, be sure to come and see us for any service needs, or if you're looking for a new ride! We're always happy to help!

Give Serra Honda Grandville, the #1 Honda Dealer in Michigan in 2017, a call at (877) 236-9113, or visit us at 4260 Kenowa Ave. Grandville, MI 49418, one mile west of RiverTown Mall.

Visit Us Online: SerraHondaGrandville.com

Follow Us on Social Media: FacebookTwitterPinterestGoogle +YouTube